Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from florencebroadhurst.co.uk (the “Website”).

The Website is operated by Florence Broadhurst Ltd (“us”, “we”).  When you are using the Website, Florence Broadhurst Ltd is the data controller.

We obtain personal information from you as a result of you submitting it to us (for example, in signing up for our newsletter, or placing an order) and through records of your visits to the Website.  We process your information in order to fulfil orders you make through the Website, or otherwise to pursue our legitimate business interests in a way which might reasonably be expected as part of running our business, as outlined below. 

We respect the privacy of your personal data and will comply fully with all relevant data protection legislation.

Personal information we collect

“Device Information”

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.  We may also collect information when you engage with us on social media. 

Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. 

We refer to this automatically-collected information as “Device Information”. 

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

We do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.

“Order Information”

Additionally, when you register with us, make a purchase or attempt to make a purchase through the Website or by telephone, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information”.

“Personal Information”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Website (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations). 

Additionally, we may use this Order Information to:

  • communicate with you;
  • screen our orders for potential risk or fraud;
  • monitor and improve our systems and our services to you;
  • display the most interesting content to you;
  • provide you with information or advertising relating to our products or services that we think might be of interest to you, including sending you brochures and other marketing materials (through the post or electronically); and
  • analyse your shopping history to send you offers, monitor demand or to identify trends that we may use, for example, to develop new products.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimise our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).