The Website is operated by Florence Broadhurst Ltd (“us”, “we”). When you are using the Website, Florence Broadhurst Ltd is the data controller.
We obtain personal information from you as a result of you submitting it to us (for example, in signing up for our newsletter, or placing an order) and through records of your visits to the Website. We process your information in order to fulfil orders you make through the Website, or otherwise to pursue our legitimate business interests in a way which might reasonably be expected as part of running our business, as outlined below.
We respect the privacy of your personal data and will comply fully with all relevant data protection legislation.
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We may also collect information when you engage with us on social media.
Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website.
We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
We do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
Additionally, when you register with us, make a purchase or attempt to make a purchase through the Website or by telephone, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
We use the Order Information that we collect generally to fulfil any orders placed through the Website (including processing your payment information, arranging for shipping and providing you with invoices and/or order confirmations). We may pass your contact details onto third party carriers so that they can communicate with you concerning delivery of items purchased by you.
Additionally, we may use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address) and more generally to improve and optimise our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).